TechCrunch: Hyundai Reveals Hybrid Hydrogen Fuel Cell Vehicle Concept

Hyundai revealed Thursday a hydrogen fuel cell hybrid concept vehicle called the N Vision 74 that the company says demonstrates the performance sub-brand’s vision for electrification.

The Hyundai N sub-brand, the performance-focused arm of the automaker, has been applied to a range of production vehicles since its founding in 2015, from the Hyundai Veloster N and Elantra N to the Kona N.

The N brand, a name inspired by Germany’s famed racetrack in Nürburgring and where Hyundai tests these models, has targeted luxury performance brands like BMW M, Mercedes AMG, Audi RS and Cadillac V-series with its N brand.